Re-Imagined Ecommerce Experience
Role: Lead in-house designer to set UI design and standards (new branding initiative), visual design, interaction design
Task: Create or Improve on application experience
How: Conducted research (google reviews, surveys and user research), Analysis of competitors products. Built user stories. Created Story Map. Summarized and shared with stakeholders. Created MVP for initial product release. Created XD prototype for product and JustInMind for full experience. Created Video for sales on new product. Built HTML, CSS, Jquery for the front end for development team.